Continent Worldwide MENA Forms Strategic Alliance with Prologic First for Operational Enhancement

In a significant move, Prologic First and Continent Worldwide MENA have announced a strategic partnership aimed at optimizing operations across Continent Worldwide properties spanning MENA, Levant, and Turkey. Under this collaboration, Prologic First will deliver its advanced integrated product solutions, along with comprehensive training and support to operational properties and those in the development pipeline. The objective is to enhance operational efficiency, elevate the guest experience, and drive revenue growth through the incorporation of cutting-edge technologies offered by Prologic First.

The suite of integrated hospitality technology from Prologic First, deployed across Continent Worldwide properties, includes the mycloud cloud PMS, Touché POS, WebProlIFIC (Back office Accounting & Inventory), and WebPayTrax HR and Payroll software.

Amit Sharda, Chief Operating Officer of Prologic First, expressed enthusiasm about the partnership, stating, “We are proud to collaborate closely with Continent Worldwide and contribute to mutual growth. With a track record of serving over 2500 hospitality businesses in more than 40 countries, we are confident in delivering best-in-class products and services to support Continent Worldwide in their ambitious expansion plans.”

Shady Elias Boueiry, Managing Director of Continent Worldwide MENA region, highlighted the pivotal role of technology in daily operations and the decision to align with Prologic First. He emphasized, “To leverage hotel performance and provide optimal solutions to our stakeholders, we have joined forces with the technology leader, Prologic First. With a pipeline of over 30 properties, Prologic First is our chosen partner for success, offering high-end solutions that are cost-efficient and seamlessly integrated with all our programs and services.”

About Prologic First

Prologic First stands as a global leader in Smart Technology Solutions for the hospitality industry. With more than two decades of experience, the company has earned the trust of hospitality leaders worldwide by providing innovative technology solutions to over 2500 clients in 40 countries. Prologic First specializes in comprehensive hospitality cloud solutions and is recognized as the technology partner of choice for numerous leading hotels globally. For more details, visit www.prologicfirst.com .

About Continent Worldwide MENA

Continent Worldwide Hotels, renowned for its rapid growth in South Asia, the Middle East, Turkey, Gulf Countries, and Africa, continues to expand its portfolio. The recent collaboration with Business Development and Real Estate Development company, Master Realtor, to establish 10 hotels in 10 locations over the next 5 years underscores the company’s commitment to growth. For additional information, visit https://www.continentintl.com/.