The Hottest Technologies and How to Apply Them in Hospitality
It is undeniable that the rapid advancement of technology has greatly aided hotels in managing tasks and providing unique experiences for hotel guests. From contactless check-in to cloud-based systems, technological gadgets have proven to be game changers. As a result, hotels must quickly adapt to this scenario of progress to avoid falling behind.
Let’s look at some hotel technological trends of 2023, which include:
- Contactless payments
Contactless payment is another emerging technological development in the hospitality business that every hotelier should be aware of. To conduct transactions, it employs wireless technologies. Customers swiftly complete purchases by placing their card, or even a mobile device, within a few inches of the reader.
Hotel businesses have mostly embraced this trend, owing to its benefits in this competitive environment. Contactless payments also cut transaction time, allowing guests to complete their check-in fast and finally rest after their trip.
In addition to the traditional concept, contactless payments might also refer to payments done online. UPI transactions and QR code payments are excellent instances of this.
Chatbots with Artificial Intelligence Making each guest feel special is one of the most difficult challenges that any property faces. Artificial intelligence chatbots not only provide the best possible experience for your guests, but they also aid in business growth. A version of this technology is already in use at Caesars Palace in Las Vegas.
The app allows guests to make reservations, request guest services, and respond to real-time inquiries from guests around the clock, among other things. Guests can do everything from their phones, freeing up hotel staff for other tasks and providing you with more data to better serve them in the future.
- Translation devices
In today’s globalised world, you’ll probably be hosting international guests who speak other languages, especially if your hotel is located in a famous tourist region. Of course, effective communication is critical for excellent customer service and a positive guest experience, therefore hotels must adapt their operations to overcome language hurdles.
Fortunately, translation devices can be integrated into guest services, allowing you to communicate with anyone in their native language. It is a required practise and one of the most visible hospitality technology trends.
- Big data
Big data is one of the most useful hotel technology innovations. Big data is defined as a massive collection of data that organisations may obtain from customers. It is then utilised to study customer behaviour to make better, more strategic business decisions. You may utilise the data to tailor your service precisely to your client’s requirements and interests, creating a memorable experience for them.
Cyberattacks on hotels and hotel companies are not commonplace, and even the largest chains have had security breaches. As the usage of technology in the hotel sector grows, so does the need for tighter cybersecurity policies.
From the standpoint of the guest experience, guests want to know that their information is secure at all times. With more people working from hotels, your network must be secure enough to handle sensitive business data. From another perspective, it is also worthwhile to invest in stronger security measures to protect your operations and brand reputation.
Robots have a wide range of applications, particularly in contactless services. They can be used to greet and provide key information to guests upon arrival, and some hotels have gotten very creative with this, such as this Japanese hotel staffed entirely by robots.
Furthermore, robots can be used for room service and housekeeping. In a world where social distance is still highly valued, robots can contribute to contactless service that makes guests feel at ease.
- IoT in Hotel Rooms
Guests have come to expect certain conveniences as the internet of things (IoT) gradually spreads to all aspects of daily life. People are increasingly using their phones to control all aspects of their homes, from lighting and alarms to temperatures and televisions. It enables guests to configure a room exactly as they would at home, without having to learn any new interfaces.
A connected hotel room also gives the impression that the resort or hotel is cutting-edge in terms of technology. This is a critical feature for modern hotels because many guests base their evaluation of a hotel on perceptions of things like internet speeds and reliability.
It’s also simple material for visiting influencers to extol their followers. As a result, when a guest walks into the room, they feel at ease. Understanding how guests interact with technology at home enables brands to replicate that experience.
Today’s visitors’ preferences are evolving, and if hotels want to meet their wants while saving money in the long run, they must stay up with all of the industry’s rising technology.
Keep an eye on how the most recent adoptions are assisting your motel. Anything that does not appear to be working should be tweaked. So, this is the day to start updating your hotel’s technology.