The line between travel and living is blurring. Whether it’s the digital nomad on a six-month visa, the corporate executive on a relocation package, or the wellness seeker on a month-long reset—today’s guests aren’t just checking in, they’re settling in.
Long-stay travel isn’t a trend. It’s a shift in lifestyle—and the hospitality industry must evolve to meet it.
Data from Airbnb shows a 90% increase in long-term bookings (28 days or more) compared to pre-pandemic levels. Marriott’s “Apartments by Marriott Bonvoy” and Accor’s “WOJO” coworking + living hybrids aren’t just pilots—they’re strategic pivots. Hotels globally are now catering to travelers who want to live like locals—without sacrificing the comfort of hospitality.
These aren’t guests asking for a wake-up call—they’re asking for grocery delivery, high-speed WiFi, a yoga class, and maybe even a space to take their pet.
In 2023, Marriott launched this brand to target travelers staying a week or more. The concept? Spacious units, full kitchens, laundry, and communal lounges—blending the autonomy of home with the standards of a hotel brand.
A leader in hybrid long-stay living, Zoku’s “loft” concept in Amsterdam, Copenhagen, and Vienna transforms a room into a live-work-sleep space. Guests can stay for a day—or a year—with communal kitchens, social spaces, and co-working zones driving a true local connection.
This heritage hotel expanded with long-stay suites for creative professionals and slow travelers. With cooking facilities, local art classes, and personal libraries, guests are encouraged to “live the city,” not just visit it.
Hotels equipped with integrated hospitality systems are better positioned to offer seamless, scalable long-stay experiences without operational overload.
Long-stay guests bring stable revenue, lower acquisition costs, and higher ancillary spend. A guest staying 30 nights is more likely to:
And above all—they leave as advocates, not just reviewers.
Hospitality is no longer about checking in and out. It’s about checking into a new chapter—even if just for a season. The winners in this new era will be the hotels that don’t just house guests, but host lives.
The question is: Are you ready to host temporary locals—not just tourists?
At Prologic First, we go the extra mile to create innovative hospitality management software solutions – the best hotel software that will keep our clients ahead of the curve.
