Using the data for mailing, is not good enough. Your effort is wasted, unless the data is available to serve staff when they are interacting with guests. Let us show you how you can make this happen.
The universally accepted purpose of collecting profile data is to personalize services. Personalized services result in higher #guest & #diner satisfaction, result in #repeat #sales and may be seen in better #reputation. Yet, this rarely happens. The data stays locked in back office databases. Out of reach of the serve staff.
Traditional #technology was not able to deliver the profile data, as actionable information to the serve staff where and when they are interacting with guests. #Hotels & #restaurants have satisfied themselves with using the profiles database as source of mailing lists. But, such compromise does not unlock the value of the #profiles #database.
The advent of #mobile #technologies and #applications has, finally, transformed how profiles data is used. Mobile apps, like #Prologic #First’s #Android #Touché, allow serve staff to query diner profiles at the table side. Now, the serve staff is aware of the diner’s preferences and pet peeves, while taking an order. He/she can truly personalize services and delight the guest.
The resulting impact in improved reputation and repeat diners will more than pay for the investment in the new mobile technology. In fact, use of mobile #POS with in-app profiles access is likely to contribute significantly to #increased #profit.
Credit: Amlan Ghose, Managing Director – Prologic First
